Marketing Strategies At Franchise Research Corp

Training your franchise's marketing department in already-proven marketing strategies can save you time and money. Putting proven theories into practice can eliminate the need for your staff to reinvent the wheel and frees up their time to spread the word about your company. As a busy franchisor, you may not have the time required to dedicate to your employees' training. Business consultant services such as Franchise Research Corp. offer a variety of marketing training classes both onsite and online that can teach your marketing staff what it needs to know to make your franchise a success.

Marketing Training Classes Teach the Keys to Success

One of the keys to success in 21st century business may be to develop an internet marketing plan in addition to the more traditional routes of direct mailings and trade show appearances. Our training classes teach franchisors and their employees basic strategies aimed at widespread distribution.

Search engine optimization (SEO) is an important part of marketing. Major search engines on the Internet rely on keyword searching. Advertising campaigns based on permutations of keywords and phrases that pertain to your franchise's industry and products can help collect more relevant leads. Relevant leads increase the odds of finding the right prospective buyer for your franchise.

Email marketing is another way to increase your lead generation when it is targeted at the audience that is most likely to use your product or buy your business. Our consultants and trainers explain how to develop and manage such campaigns.

Please contact us to find out more about our services. Email us at or call us toll-free at (866) 993-0002.