Franchise
Lead Management Solution
At Franchise Research
Corp we recognize that prospects in search of a franchise are
exposed to different types of concepts that vary from different
industries, sizes, and levels of investment. In order to compete
and meet your expansion targets, you must not only spend money
on advertising and marketing but also track and monitor the
effectiveness of those campaigns.
Franchise Research Corp
in partnership with leading software application companies
provides franchise organizations with the required innovative
systems and tools to manage and measure all lead generation
marketing campaigns.
After a comprehensive assessment of your lead
generation marketing campaigns and the alignment to your short
and long term needs, we may recommend an “out of the box”
or custom tailored system providing you with the tools that
include the following:
- One System – captures impressions,
tracks clicks, lead acquisition, traditional marketing campaigns,
direct mail campaigns, email marketing campaigns, MPUS,
sign-in webinars, opt-in marketing capabilities, track campaign
costs, real-time investment risk analysis, lead logics and
web analytics - all on one screen.
- Supplier Connectivity
– offers franchisors the ability to connect with advertisers
in real-time.
- Targeted Market Connectivity
– allows geo-marketing analytics and targeted marketing
efforts.
- Data Mining
– ability to profile all leads and prospects.
- System Administration
– administrative capabilities such as multiple user-access,
user views and the ability to make changes on profiles etc.
- Customizable
– a system that is customized to your exact franchise
industry requirements needs and franchise marketing plan.
One System
Generating leads effectively and optimizing your traditional
and online marketing campaigns are critical to achieving franchise
sales success. Franchise Research Corp Lead Management Solution
gives franchisors of any size and industry a complete and customizable
solution to manage every aspect of their lead generation. Below
are some of the key features:
- Lead Qualification
Track duplicate leads, restricted territories and the lifecycle
of the lead assuring quality. The Franchise Lead Management
Solution allows for customization of applicant acquisition
forms.
- Lead Tracking
Track leads from all traditional and online marketing sources
and various other marketing techniques – with added
features that include activity management, date and time
stamping, and the capacity to develop and track dynamic
content pages.
- Lead Conversion
Maximize your conversion ratios of traditional and online
marketing campaigns using in-depth analysis and detailed
reporting.
- Email Prospecting and Tracking
Send personalized, high-impact, template-based email messages,
webzines and webinars to prospects in large numbers and
easily track their responses.
- Reporting
All leads entering the system are tagged with a marketing
source and a date and time stamp. This gives you the ability
to run reports on specific marketing campaigns, track their
progress within the sales process, and calculate any ratios.
Real-time reporting enables your marketers to monitor, track
and evaluate all investments as well as adjust campaigns
for maximum marketing results.
- Lead Logics
Allows you to tag leads with grading characteristics to
track higher quality leads vs. lower quality leads.
- Webanalytics:
Ability to download Google and Overture real-time reports
on pay-per-click advertising campaigns.
Supplier
Connectivity
Quickly import leads from offline and online media sources,
such as trade shows, seminars and direct mail, and eliminate
manual data entry. With this function, your suppliers can directly
export all leads into your leads database.
Targeted Market Connectivity
Franchise Research Corp offers you the capability of generating
leads from specific geographical target markets and demographics.
Through the use of research and analysis (web mining) our
consultants can determine where your high growth markets are
located. Hence all advertising campaigns will be created to
maximize your franchise lead generation efforts from those
key areas. In addition, our findings will flag the least profitable
target markets, enabling your marketers the ability to adjust
any marketing campaigns.
Data
Mining
Our data mining processes enable you to uncover unknown historic
trends and patterns from your leads database. Using this data
will help you understand your business needs, identify key areas
of success and/or failures, thus allowing you to create successful
marketing campaigns while improving your quality of leads.
System
Administration
The system administration interface will give you the ability
to do the following:
- Delegate special access privileges to users and sub-administrators
- Assign a group of users a common access profile
- Create multiple marketing campaigns
- Share access between departments and roles
- And ability to create, edit, update, delete privileges
Customizable
The system can be installed ‘off-the-shelf’ or
tailored to meet your franchise needs. This gives you a system
customized to all of your needs, implemented in the timeframe
of an ’out–of-the- box’ package.
The value of our expertise, proven track record,
training programs and our technologies have enable our clients
to experience a dramatic return on investments on their lead
generation marketing campaigns, by delivering custom tailored
consultation to their in-house marketing teams.
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